Unwired -- And It's Not Just the Cell Phone
Date: June 2000 issue
The cell phone doesn't
own the wireless future in Japan. Consumers already have a plethora of
choices, including Nitsuko's FreeShot, which is only slightly bigger than
a business card. On the way are a host of others, including PDAs and game
machines. "Japan's always on the forefront, and will continue to be," says
Jim McGrath, business development manager at Motorola Japan. "The devices
that will become more popular are the video devices and handsets that have
more computing abilities, similar to what you might see in a Palm Pilot."
And some argue that, far from killing the desktop PC, the cell phone is
helping it. For many Japanese, the keitai is their introduction to the
Web. Once they see how useful the Net can be, they want to see it on the
(relatively) big screen. "People are using keitai to access the Net," says
Gartner Group Japan analyst Kenshi Tazaki. "At this moment, they don't
care so much that it is the Net. But gradually, they will learn that the
Internet is good -- for getting information or for exchanging ideas. After
that, these people will go back to their PCs. It will boost demand for
access via PC."
"Many young people experiencing the Internet for the first time on
cellular telephones will no doubt want to explore further and experience
more powerful functionality as they grow and mature," says Tim Clark,
president of TKAI, a Net consultancy, "especially in their work lives. The
wireless boom is sure to spur Internet usage of all kinds."
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