Saying Yes examines the history and future of Japan’s service sector, exposing structural shortcomings and offering innovative ways to take advantage of the trillion-dollar hole in the nation’s domestic economy. Revealing analyses of the real estate, finance, health care and information technology industries are coupled with up-close profiles of entrepreneurs from around the world who successfully use their 'outsider' perspectives to answer surprisingly underserved customer needs.

“…systematically debunks the myth that Japan’s economy is a well-oiled machine.”–New York Times business writer Ken Belson

“…a must read for anyone who wants to understand and profit from inside opportunities in the world's largest creditor nation.” –Merrill Lynch Japan Chief Economist Jesper Kol 

“This truly entrepreneurial book has an eye-opening focus: Where to find profits and how to make them. Bravo!”–Nikkei Business Publications America President Yamamoto Tateki

“A highly enlightening read, full of ideas about how outsiders can make money in the Japanese market in spite of, or perhaps because of, its unique and remarkably closed nature.” –China Economic Review 

“From financial services to funeral services, Clark and Kay provide a fascinating tour of important developments in Japan’s service economy.” –Shinsei Bank Vice Chairman Thierry Porté