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Saying Yes to Japan
How Outsiders Are Reviving a Trillion Dollar Services Market

Daily Yomiuri (PDF)
New York Times business writer Ken Belson
Reader reviews on Amazon.com
Japan Times
Authors' op-ed in International Herald Tribune
J@pan Inc magazine
Authors' op-ed in New York Times
Shinsei Bank Vice Chairman Thierry Porté

China Economic Review
Merrill Lynch Japan Chief Economist Jesper Koll
Nikkei Business Publications America President Yamamoto Tateki
International Herald Tribune book reviewer Kenneth Ruoff
Rochelle Kopp, author of The Rice-Paper Ceiling: Breaking Through Japanese Corporate Culture
Jakarta Post writer Zatni Arbi


“From financial services to funeral services, Clark and Kay provide a fascinating tour of important developments in Japan's service economy. The opportunities for 'outsiders', both Japanese and foreign, are enormous. Those interested in these opportunities would do well to study the cases Saying Yes provides.”

Shinsei Bank Vice Chairman Thierry Porté

“A highly enlightening read, full of ideas about how outsiders can make money in the Japanese market in spite of, or perhaps because of, its unique and remarkably closed nature.”

China Economic Review
“At last, a book that systematically debunks the myth that Japan's economy is a well-oiled machine. Clark and Kay, with a journalist's eye for detail, show how Japan's service industries operate based on irrational principles that have calcified for decades. They tell the compelling stories of foreigners who, unshackled by social constraints, spotted inefficiencies and created profitable businesses that fill real needs. In doing so, Clark and Kay provide a roadmap for other entrepreneurs in search of a challenge in Japan”

New York Times business writer Ken Belson

“Japan hasn't merely overcome her lost decade, she's on track toward a new golden age. No, it's not about blue-chip exporters like Toyota and Canon; their global dominance was never in doubt. The real opportunity lies in domestic services. This book is a must read for anyone who wants to understand and profit from inside opportunities in the world's largest creditor nation.”

Merrill Lynch Japan Chief Economist Jesper Koll
“While many observers have written on Japanese business to demand reform or to dispense etiquette tips (and yes, sometimes to praise), this truly entrepreneurial book has an eye-opening focus: Where to find those profits and how to make them. Bravo.”

Nikkei Business Publications America President Yamamoto Tateki

“As a Japan specialist, I commend the insightful analysis. As an author, I admire the writing's clarity. And as a foreigner who has lived and worked in Japan, I can testify to the accuracy of the problem descriptions and to the power of the 'outsider' solutions.”

International Herald Tribune book reviewer Kenneth Ruoff, first-ever foreign winner of Japan's Pulitzer, the Jiro Osaragi Prize for Commentary for his book The People's Emperor.

“Filled with fascinating information about how Japan really works. Shatters the myth that Japanese business is closed to foreigners, by showing the advantages of being different in a land of conformity.”

Rochelle Kopp, author of The Rice-Paper Ceiling: Breaking Through Japanese Corporate Culture

"Chock-full of eye-opening information on business opportunities in Japan, this book never left my hands until I finished it."

Jakarta Post writer Zatni Arbi